Q1: What is Zoom! tooth whitening?

A1: Zoom! is an in-office bleaching process that lightens discoloration of enamel and dentin. You may have seen the Zoom! process used on ABC's Extreme Makeover.

Q2: How long does Zoom! Chairside Whitening take?

A2: The complete procedure takes less than an hour. The procedure begins with a preparation period followed as little as by 45 minutes of bleaching. (A cleaning is recommended prior to the actual Zoom! whitening session.)

Q3: How does the Zoom! In-office system work?

A3: The Zoom! light activated whitening gel's active ingredient is Hydrogen Peroxide. As the Hydrogen Peroxide is broken down, oxygen enters the enamel and dentin, bleaching colored substances while the structure of the tooth is unchanged. The Zoom! light aids in activating the hydrogen peroxide and helps it penetrate the surface of the tooth. A study has shown that use of the Zoom! lamp increases the effectiveness of the Zoom! gel by 26% or more, giving an average improvement of up to eight shades.

Q4: Who may benefit from tooth whitening?

A4: Almost anyone. However, treatment may not be as effective for some as it is for others. Your dental professional can determine if you are a viable candidate for this procedure through a thorough oral exam, including a shade assessment.

Q5: Is whitening safe?

A5: Yes. Extensive research and clinical studies indicate that whitening teeth under the supervision of a dentist is safe. In fact, many dentists consider whitening the safest cosmetic dental procedure available. As with any tooth whitening product, Zoom! is not recommended for children under 13 years of age and pregnant or lactating women.

For more information on Zoom! Whitening, please visit: www.zoomnow.com.